Speed to lead
Facebook and Instagram Lead Instant Response workflow for GoHighLevel
By Marnix Geerkens. Published 2026-08-01. Updated 2026-08-01.
In short
Facebook and Instagram Lead Instant Response is one of 30 automated GoHighLevel workflows inside RocketLauncher's free master snapshot library. It fires when someone submits a facebook or instagram lead form (fb lead form submitted) and then runs 7 steps on its own, no one at the keyboard. Join RocketLauncher University free to get this workflow and the other 29 in one import.
- When someone fills out a Facebook or Instagram lead form, this workflow texts and emails them instantly, assigns a rep, opens an opportunity, reports the lead back to Meta, and alerts sales.
- Category: Speed to lead.
- 7 steps run automatically once the trigger fires.
Before you start
- Connect the Facebook lead form
- Set business_name
- Configure Meta Conversion API step (optional)
Step by step
Step 1. The trigger
Someone submits a Facebook or Instagram lead form (FB lead form submitted).
Step 2. Step 1: Tag paid-social lead
Tags the contact: Tag paid-social lead.
Step 3. Step 2: Instant SMS
Sends a text message: "Instant SMS."
Step 4. Step 3: Welcome email
Sends an email: "Welcome email."
Step 5. Step 4: Assign rep
Assigns the contact to a team member on a round robin (Assign rep).
Step 6. Step 5: Open opportunity
Opens an opportunity in your pipeline: Open opportunity.
Step 7. Step 6: Send Meta conversion (Lead)
Reports the result back to Meta for ad optimization: Send Meta conversion (Lead).
Step 8. Step 7: Alert sales: new paid lead
Sends your team an internal alert: Alert sales: new paid lead.
How to test it worked
Trigger the workflow with a test contact of your own, using a real phone number and email you control.
Watch each step fire in order inside GoHighLevel and confirm the text and email actually arrive.
Check that any tag, opportunity, or task the workflow creates shows up correctly before you send it to a real lead.
Frequently asked questions
Is this workflow really free?
Yes. This workflow is one of 30 inside RocketLauncher University, a free community for people running GoHighLevel. Join with Google or email, no card required, and the whole library is inside.
Do I need to build this from scratch in GoHighLevel?
No. It comes as part of a snapshot you import into your own GoHighLevel sub-account. After import you connect your own phone number, calendar, and custom values, then test it before it goes live.
What do I need to set up before Facebook and Instagram Lead Instant Response runs?
Before you turn it on: Connect the Facebook lead form. Set business_name. Configure Meta Conversion API step (optional).
