Glossary
What Is a Marketplace App in GoHighLevel?
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
A Marketplace App in GoHighLevel is a third-party integration, tool, or add-on available in the GoHighLevel Marketplace that users can install into their sub-account to extend GoHighLevel's functionality.
In plain English
The GoHighLevel Marketplace is the official directory of apps built on top of GoHighLevel's platform by third-party developers and agencies. A Marketplace App can add new features, connect to external services, or provide pre-built templates and automation that GoHighLevel does not offer natively.
Examples of Marketplace Apps include AI call recording and transcription tools, reputation management add-ons, scheduling integrations, invoicing tools, and niche-specific automations. Some apps are free; others charge a monthly fee.
Installing a Marketplace App typically involves clicking Install in the Marketplace, granting the app permission to access your GoHighLevel data through the OAuth scope system, and configuring any app-specific settings. The app then appears in your sub-account sidebar or within relevant GoHighLevel features.
How it works
You browse the Marketplace from your GoHighLevel sub-account or Agency View. When you click Install on an app, GoHighLevel shows you the permissions the app is requesting. You review and approve them. The app then connects to your account via the GoHighLevel API using an OAuth token scoped to the permissions you granted.
App developers submit their apps to GoHighLevel for review before they appear in the Marketplace. GoHighLevel reviews the app for security and functionality. Approved apps get listed and receive a verified badge.
Frequently asked questions
What is a Marketplace App in GoHighLevel?
A Marketplace App is a third-party integration or tool you install into GoHighLevel from the official Marketplace. It extends what GoHighLevel can do by adding features or connections to external systems.
Are Marketplace Apps safe?
GoHighLevel reviews apps before they appear in the Marketplace. They also use OAuth scopes so each app only accesses the data it needs. You can revoke access at any time.
Can I build my own Marketplace App?
Yes. GoHighLevel has a developer program for building and submitting Marketplace Apps. You use the GoHighLevel API and OAuth 2.0 to build the integration, then submit it for review.