Lead generation
How to Build a Webinar Funnel with GoHighLevel and Zoom in 2026
By Marnix Geerkens. Published 2026-05-21. Updated 2026-05-28.
In short
A webinar funnel registers leads, reminds them to show up, hosts the session, then follows up with attendees and no-shows. GoHighLevel handles the registration page, reminders, and follow-up, while Zoom hosts the live or recorded session. You connect the two so registrants get their Zoom link automatically. Show-up rate is the whole game, so reminders matter as much as the offer itself.
- GoHighLevel runs the registration page, reminders, and post-webinar follow-up.
- Zoom hosts the session; registrants get the join link automatically.
- Reminders drive the show-up rate, which decides how many sales the webinar makes.
What is a webinar funnel?
A webinar funnel is the full path around a webinar: a registration page, a reminder sequence, the live or recorded session, and a follow-up sequence for attendees and no-shows.
This is a lead generation use case in the RocketLauncher library. Webinars work for offers that need teaching before a sale, like courses, coaching, and software. GoHighLevel runs the funnel, Zoom runs the room.
How do GoHighLevel and Zoom work together?
GoHighLevel captures the registration and stores the contact. Zoom hosts the meeting and issues the join link. You connect them so each new registrant is added to the Zoom webinar and gets their personal link.
You can connect them through a direct integration or an automation tool. Either way, the registrant should get their Zoom link without you doing anything by hand.
How do you build the registration page?
Use the GoHighLevel funnel builder for a simple page: the topic, the date and time, what they will learn, and a short form. Keep it focused on one promise.
On submit, tag the contact as a registrant and trigger the workflow that sends the confirmation and the Zoom link. Capture phone as well as email so you can send SMS reminders.
How do you drive the show-up rate?
Build a reminder sequence: a confirmation right away, then reminders the day before, the morning of, and one fifteen minutes before with the join link. Use both email and SMS.
Show-up rate decides the result. A great offer to an empty room sells nothing, so treat reminders as a core part of the funnel, not an afterthought.
How do you follow up after the webinar?
Tag attendees and no-shows differently. Send attendees the offer and a replay link with a deadline. Send no-shows the replay and a reminder of what they missed, then the offer.
Move interested people into a pipeline or a calendar so your team can close them. The follow-up window after a webinar is short, so send it fast while the topic is fresh.
What does a webinar funnel cost to run?
GoHighLevel handles the page, reminders, and follow-up. GoHighLevel Starter is $97 per month, Unlimited is $297 per month, and Pro is $497 per month, with email, SMS, and AI billed by usage. Zoom is billed separately on your own Zoom plan.
You can build and test the full registration and reminder flow during the 30-day free trial through RocketLauncher.
What are the common webinar funnel mistakes?
The first mistake is weak reminders, which leaves you presenting to an empty room. The second is forgetting to capture phone numbers, so you cannot send SMS reminders that lift show-up.
The third is a slow follow-up. The offer and replay should go out the same day, because interest fades fast once the live session ends.
The RocketLauncher link gives you a 30-day free trial. The standard GoHighLevel signup is 14 days.
Frequently asked questions
Can GoHighLevel run a webinar funnel with Zoom?
Yes. GoHighLevel handles the registration page, reminders, and follow-up, and connects to Zoom so registrants get their join link automatically. Zoom hosts the session.
How do I get registrants their Zoom link?
Connect GoHighLevel to Zoom through an integration or automation so each new registrant is added to the Zoom webinar and the join link is sent in the confirmation and reminders.
What lifts the webinar show-up rate?
Reminders. Send a confirmation, then reminders the day before, the morning of, and fifteen minutes before, using both email and SMS. Capture phone numbers so SMS reminders are possible.
What does it cost to run?
You need a GoHighLevel plan, starting at $97 per month, plus usage billing for email and SMS, and a separate Zoom plan. You can build the funnel during the 30-day free trial.