How to tell if a website uses WordPress

In short

To tell if a website uses WordPress, scan it with the free detector below. Look for wp-content paths in the HTML, a /wp-json API, or a generator meta tag that names WordPress. WordPress is a cms tool: WordPress is the most widely used content management system. It powers blogs, business sites, and stores through a large theme and plugin ecosystem.

Detect WordPress on any website

Scan website

Try:shopify.comhubspot.comnotion.so

Sample result

brightsmile-dental.com

8 technologies across 7 categories · scanned May 20, 2026

Copy summary Share with client Report card

CMS 1

WordPress

Analytics 1

Google Analytics 4

Tag managers 1

Google Tag Manager

Frameworks 1

PHP

JavaScript 1

jQuery

CDN 1

Cloudflare

Hosting 2

Google CloudNginx

Gaps and opportunities

Every gap is a service you could sell this business every month. Ranges below are typical agency pricing, not guarantees.

No CRM detectedThis business is probably losing leads in inboxes and notebooks.

A CRM that captures every lead in one place$300 to $800/mo

You build it once in GoHighLevel.

No chat or AI widgetNo way to capture or answer leads after hours.

An AI chat or voice agent that replies and books 24/7$500 to $1,500/mo

Built in GoHighLevel.

No review or reputation toolNo system asking happy customers for Google reviews.

Review automation that runs on autopilot$200 to $500/mo

Set up once in GoHighLevel.

No ad or conversion pixelThey are running ads blind, or not running ads at all.

Ad setup with proper tracking, plus management$500 to $2,000/mo

GoHighLevel tracks it end to end.

No email marketing platformNo follow-up, so leads go cold after the first visit.

Email and SMS follow-up that nurtures every lead$300 to $1,000/mo

Built in GoHighLevel.

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What is WordPress?

WordPress is the most widely used content management system. It powers blogs, business sites, and stores through a large theme and plugin ecosystem.

In the tech stack detector, WordPress shows up in the CMS group. Knowing a site runs WordPress tells you how it is built and what it is set up to do.

How to detect WordPress

Look for wp-content paths in the HTML, a /wp-json API, or a generator meta tag that names WordPress.

You do not have to dig through page source by hand. Paste the website into the detector above and it reports WordPress along with the CMS, analytics, pixels, hosting, payments, chat, email, and CRM the site uses.

Why it matters for agencies

Knowing a prospect runs WordPress (or does not) shapes your pitch. The detector also flags the gaps: if a site has no CRM, no chat widget, no review tool, or no ad pixel, that is a clear opening for a GoHighLevel CRM, an AI chat or voice agent, review automation, or a paid ads setup.