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Key points
- Snapshot: homeowner lead funnel with utility bill qualification, site assessment booking, 90-day long-cycle follow-up, and post-installation review request.
- Pipeline: New Lead, Qualified, Assessment Booked, Assessment Complete, Proposal Sent, Contract Signed, Installation Scheduled, Installation Complete, Review Requested.
- Voice greeting: "Hi, this is Jordan from [Solar Company]. You expressed interest in going solar. I wanted to ask a couple of quick questions to see if your home qualifies and what kind of savings you could see. Is this a good time?"
Why solar companies use GoHighLevel
Solar has one of the longest residential sales cycles of any home improvement category. A homeowner who fills out a form in January might not sign a contract until March. GoHighLevel runs the entire 90-day follow-up sequence automatically, keeping the solar company top of mind without requiring a salesperson to make 50 manual calls.
Lead quality is the other challenge. Solar companies spend heavily on Facebook and Google leads, many of which are renters, have unsuitable roofs, or are not serious buyers. GHL automates the qualification process: after a lead submits a form, GHL sends a short SMS sequence asking if they own their home, what their average monthly electric bill is, and whether their roof is in good condition. This filters out unqualified leads before a salesperson invests time.
The voice AI handles the initial qualification call so sales reps only talk to pre-qualified homeowners. This changes where a solar sales team spends its time.
After installation, GHL automates the Google review request and the referral ask. Solar customers who love their system are enthusiastic about sharing, but most never leave a review without being asked.
The solar snapshot (funnels, workflows, pipeline)
The solar GHL snapshot includes a homeowner lead funnel (Facebook or Google ad to a landing page with a savings estimate calculator concept), a 3-question SMS qualification sequence, a site assessment booking calendar, a 90-day nurture sequence for unresponsive qualified leads, a proposal follow-up sequence, and a post-installation review and referral request.
Qualification SMS sequence: Message 1 (fires within 60 seconds of form submission): "Hi [Name], thanks for your interest in solar from [Company Name]. Quick question: do you own your home? Reply YES or NO." Message 2 (after YES): "Great. What is your average monthly electric bill? Reply with a number like $150 or $300." Message 3: "Last question: has your roof had any major repairs in the last 5 years? Reply YES or NO." Qualified leads (homeowner, bill over $100, no recent roof issues) get routed to the assessment booking calendar.
90-day follow-up for qualified non-bookers: Day 7, Day 14, Day 30, Day 45, Day 60, and Day 90 touchpoints with a mix of SMS and email. Each message has a different angle: savings potential, available incentives, neighbor testimonial, limited-time offer, final check-in.
Pipeline stages: New Lead, Qualification Sent, Qualified, Assessment Booked, Assessment Complete, Proposal Sent, Negotiating, Contract Signed, Permits Filed, Installation Scheduled, Installation Complete, System Live, Review Requested.
Voice AI script for solar companies
The GHL voice AI handles the initial outbound qualification call, freeing solar sales reps to focus only on assessment appointments and closes.
Qualification call (fires within 5 minutes of a form submission, before the SMS qualification sequence): "Hi, this is Jordan from [Solar Company]. You just requested information about going solar. I have a couple of quick questions to see if your home qualifies and to give you a ballpark estimate of what you could save. It will take about 2 minutes. Is now a good time?"
AI qualification questions: 1) "Do you own the home at [address]?" 2) "What is your average monthly electric bill, roughly?" 3) "Has your roof had any significant work done in the last 10 years?" 4) "Are you looking to go solar in the next 3 to 6 months, or more of a longer-term plan?" Based on responses, the AI either books the assessment or routes to the long-term nurture sequence.
After qualification and booking, GHL sends a confirmation SMS with the assessment date, time, what to expect, and the salesperson's name and photo (via a custom field link).
Review engine for solar companies
Solar reviews on Google are particularly powerful because purchases are rare (most homeowners buy solar once in their lifetime) and high-stakes. Prospects read reviews carefully before choosing an installer.
GHL review workflow: when Installation Complete is marked in the pipeline, wait 30 days (to allow the homeowner to see their first reduced electric bill), then send SMS: "Hi [Name], your solar system has been live for about a month now. How is it going? If you have already seen a difference in your bill, we would love for you to share your experience in a Google review. It helps other homeowners in [City] make the right decision: [link]."
Referral request at the same time: "By the way, if any of your neighbors have mentioned their electric bills, we would love an introduction. We offer [referral incentive] for every homeowner you refer who schedules an assessment."
Solar referrals are warmer than cold leads, because a neighbor's experience is visible social proof for a home investment.
Cold outreach angle for solar-focused agencies
Solar companies spend $3,000 to $10,000 per month on paid leads that often go to 3 to 5 companies simultaneously. The GHL pitch: stop competing for shared leads, build a system that owns every lead you generate and follows up for 90 days automatically.
"Follow-up often stops after day 7. We build a system that qualifies leads with an AI call, books the ones who are ready, and nurtures the rest for 90 days. How many leads did you generate last month and how many converted to assessments?"
Best prospects: solar installation companies with 50 to 300 Google reviews, active Facebook or Google ads, and a sales team of 3 to 10 reps. They have leads and a budget. Their problem is the follow-up gap between lead arrival and assessment booking.
What to charge for a solar GHL setup
Setup fee: $2,000 to $5,000 for the full solar stack: lead funnel, SMS qualification sequence, voice AI qualification call, assessment booking calendar, 90-day nurture sequence, proposal follow-up, and post-installation review and referral workflow.
Monthly retainer: $800 to $2,500 per month for ongoing pipeline management, campaign optimization, list segmentation, and performance reporting.
Solar installations are large purchases, so price the monthly fee against the work you do, not against a promised number of deals.
GHL plan: Unlimited at $297 per month for most solar agencies, especially if managing multiple territories or company branches. Pro at $497 per month if voice AI qualification is a core part of the offering.
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