Glossary
GoHighLevel glossary
GoHighLevel uses its own vocabulary. This glossary defines the 60 core terms in plain English, so you can get started without guessing what anything means. Pick a term to read the full definition.
Each entry defines the term, explains how it works, and says when you would use it. Terms are grouped by topic. You can claim a 30-day free trial of GoHighLevel through RocketLauncher, which is double the standard 14-day trial.
Core CRM
- GlossaryGoHighLevel CRM: What It Is and How It WorksThe GoHighLevel CRM stores every contact and deal in one place. Learn what it does, how pipelines work, and how it compares to a standalone CRM tool.
- GlossaryGoHighLevel Pipeline: Track Deals and Sales StagesA GoHighLevel pipeline is a visual board that shows where every deal stands. Learn how pipelines work, how to set up stages, and how workflows connect to them.
- GlossaryWhat Is a Custom Field in GoHighLevel?A Custom Field in GoHighLevel is a per-contact data point you define, such as business name, annual revenue, or pet breed. Learn how to use them in forms, workflows, and filters.
- GlossaryWhat Is a Custom Value in GoHighLevel?A Custom Value in GoHighLevel is a reusable variable that stores a piece of text you want to use in many places, like a phone number or a booking link. Learn how it works.
- GlossaryWhat Is a Pipeline Stage in GoHighLevel?A Pipeline Stage in GoHighLevel is a column on the deal board that represents a milestone in your sales process, like Lead In, Proposal Sent, or Won. Learn how stages work.
- GlossaryWhat Is a Smart List in GoHighLevel?A Smart List in GoHighLevel is a saved contact filter that updates automatically as contact data changes. Learn how to use smart lists to segment your CRM and power automations.
- GlossaryWhat Is a Tag in GoHighLevel?A Tag in GoHighLevel is a label you attach to a contact to categorize them and use in workflow conditions, smart list filters, and campaign targeting. Learn how tags work.
- GlossaryWhat Is an Opportunity in GoHighLevel?An Opportunity in GoHighLevel is a deal record in the CRM pipeline that tracks a potential sale from first contact to close. Learn how opportunities and pipeline stages work.
- GlossaryWhat Is Contact Source in GoHighLevel?Contact Source in GoHighLevel is a field on every contact record that shows where the contact originally came from, such as a form, a funnel, an import, or an API call. Learn how it works.
- GlossaryWhat Is Database Reactivation in GoHighLevel?Database Reactivation in GoHighLevel is a campaign strategy that sends automated SMS to old or inactive contacts to rekindle interest and generate new revenue from an existing list. Learn how it works.
Automation
- GlossaryGoHighLevel Trigger: What Starts a WorkflowA GoHighLevel trigger is the event that starts a workflow. Learn which triggers are available, how to add conditions, and how they power automation.
- GlossaryGoHighLevel Workflow: What It Is and How to Use ItA GoHighLevel workflow is an automation sequence that runs when a trigger fires. Learn how workflows replace manual follow-up and what actions they can take.
- GlossaryWhat Is a Condition in GoHighLevel Workflows?A Condition in GoHighLevel is a workflow branch that routes contacts down different paths based on their data, such as whether they have a tag, filled out a field, or took an action. Learn how to use conditions.
- GlossaryWhat Is a Trigger Link in GoHighLevel?A Trigger Link in GoHighLevel is a tracked URL that fires a workflow when a contact clicks it. Learn how to use trigger links in emails, SMS, and automations.
- GlossaryWhat Is an Action in GoHighLevel Workflows?An Action in GoHighLevel is a workflow step that does something, such as sending an email, adding a tag, creating an opportunity, or making an API call. Learn how actions work.
- GlossaryWhat Is an Inbound Webhook in GoHighLevel?An Inbound Webhook in GoHighLevel is a URL that receives data from an external system, such as Stripe, Typeform, or a custom app, and triggers a workflow. Learn how to use it.
- GlossaryWhat Is an Outbound Webhook in GoHighLevel?An Outbound Webhook in GoHighLevel is a workflow action that sends contact data to an external URL when triggered. Learn how to use it to connect GoHighLevel to any third-party system.
Channels and tools
- GlossaryGoHighLevel Affiliate Manager: Run Your Own Affiliate ProgramGoHighLevel's built-in affiliate manager lets you run an affiliate or referral program for your own products. Learn how tracking, payouts, and affiliate portals work.
- GlossaryGoHighLevel Calendar: Online Booking and Appointment SchedulingGoHighLevel calendars handle online appointment booking. Learn how to set up availability, booking pages, group calendars, and automatic confirmations.
- GlossaryGoHighLevel Communities: Build a Branded Online CommunityGoHighLevel Communities lets you build and host a branded online community inside your GoHighLevel account. Learn how it compares to Skool and Facebook Groups.
- GlossaryGoHighLevel Forms and Surveys: Capture Leads and Gather DataGoHighLevel forms and surveys capture leads and collect information. Learn the difference between them, how to embed them, and how submissions connect to your CRM.
- GlossaryGoHighLevel Funnel: What It Is and How to Build OneA GoHighLevel funnel is a series of landing pages that guides a visitor from first interest to a completed action. Learn how to build one and how it connects to your CRM.
- GlossaryGoHighLevel LC Email: Built-In Email SendingLC Email is GoHighLevel's built-in email sending system. Learn how deliverability works, what it costs, and how to set up your sending domain.
- GlossaryGoHighLevel LC Phone: Built-In Calling and SMSLC Phone is GoHighLevel's built-in phone and SMS system. Learn how to get a number, what SMS and calls cost, and how it compares to connecting Twilio yourself.
- GlossaryGoHighLevel Membership Site: Sell and Deliver Online CoursesGoHighLevel membership sites let you host and sell online courses and gated content inside the platform. Learn what is included, how drip content works, and who it is for.
- GlossaryGoHighLevel Reputation Management: Get More Google ReviewsGoHighLevel reputation management automates review requests and lets you respond to Google reviews from inside the platform. Learn how it works and why local businesses use it.
- GlossaryWhat Is a Voicemail Drop in GoHighLevel?A Voicemail Drop in GoHighLevel is a workflow action that delivers a pre-recorded audio message to a contact's voicemail box without the phone actually ringing. Learn how to use it.
- GlossaryWhat Is A2P 10DLC in GoHighLevel?A2P 10DLC is a US carrier registration that lets businesses send SMS through 10-digit local numbers. Learn what it means, why GoHighLevel requires it, and how to register.
- GlossaryWhat Is Invoicing in GoHighLevel?Invoicing in GoHighLevel lets you create and send professional invoices to clients, collect payments, and set up recurring billing, all without leaving the platform. Learn how it works.
- GlossaryWhat Is Missed Call Text Back in GoHighLevel?Missed Call Text Back in GoHighLevel is a feature that automatically sends an SMS to a caller who was not answered, keeping the lead engaged before they call a competitor. Learn how to set it up.
- GlossaryWhat Is the Conversation Inbox in GoHighLevel?The Conversation Inbox in GoHighLevel is a unified inbox where all contact messages from SMS, email, Facebook, Instagram, and live chat land in one place. Learn how it works.
- GlossaryWhat Is the Email Builder in GoHighLevel?The Email Builder in GoHighLevel is a drag-and-drop editor for creating branded email templates used in campaigns, workflows, and newsletters. Learn how to build and reuse email designs.
- GlossaryWhat Is the Funnel Builder in GoHighLevel?The Funnel Builder in GoHighLevel is a drag-and-drop page editor for creating landing pages, opt-in pages, sales pages, and multi-step funnels without code. Learn how it works.
- GlossaryWhat Is the Prospecting Tool in GoHighLevel?The Prospecting Tool in GoHighLevel lets you search for local businesses, generate lead reports, and pitch cold outreach clients with a free website audit. Learn how it works.
- GlossaryWhat Is the Social Planner in GoHighLevel?The Social Planner in GoHighLevel is a built-in tool for scheduling and publishing social media posts to Facebook, Instagram, LinkedIn, and Google Business Profile from one dashboard. Learn how it works.
AI
- GlossaryAI Voice Agent: How GoHighLevel Voice AI Handles CallsGoHighLevel Voice AI is an AI voice agent that answers and makes calls, books appointments, and hands off to a human. Try the full platform free for 30 days.
- GlossaryConversational AI for Business: GoHighLevel's AI InboxGoHighLevel Conversation AI is conversational AI for business that replies to SMS, Facebook, and Instagram messages automatically. Free for 30 days.
- GlossaryWhat Are Agentic Payments? AI Agent Wallets ExplainedAgentic payments let AI agents pay for things automatically. See how x402, AP2, and AWS AgentCore Payments work, and what an AI agent wallet is.
- GlossaryWhat Is a Knowledge Base in GoHighLevel?A Knowledge Base in GoHighLevel is a collection of documents and FAQs that AI agents and Conversation AI search to answer questions accurately. Learn how to build and use one.
- GlossaryWhat Is Agent Studio in GoHighLevel?Agent Studio is GoHighLevel's builder for creating AI agents that handle conversations, book appointments, and run multi-step tasks. Learn how it works and what you can build with it.
- GlossaryWhat Is an MCP Node in GoHighLevel?An MCP Node in GoHighLevel is a workflow step that connects to external tools and data sources using the Model Context Protocol. Learn what it does and how to use it.
Agency and white label
- GlossaryGoHighLevel SaaS Mode: Run Your Own Software Business on GHLGoHighLevel SaaS Mode lets agencies and entrepreneurs sell GoHighLevel as their own branded software product. Learn what it includes, how billing works, and who it is for.
- GlossaryGoHighLevel Snapshot: What It Is and How to Use OneA GoHighLevel snapshot is a shareable copy of an account's setup: funnels, workflows, pipelines, and more. Learn how to load one and what it installs.
- GlossaryGoHighLevel Sub-Account: What It Is and How Agencies Use ItA GoHighLevel sub-account is a separate workspace for each client or business inside one agency account. Learn how sub-accounts work and why agencies use them.
- GlossaryGoHighLevel White-Label: Rebrand GHL as Your Own PlatformWhite-labeling GoHighLevel means removing GoHighLevel's branding and replacing it with yours. Learn what you can rebrand, what plan you need, and how clients experience it.
- GlossaryWhat Is a Custom Branded App in GoHighLevel?A Custom Branded App in GoHighLevel is a white-labeled iOS and Android mobile app with your agency's name, logo, and colors, built on top of the GoHighLevel mobile app. Learn how to get one.
- GlossaryWhat Is a Snapshot Push in GoHighLevel?A Snapshot Push in GoHighLevel is when an agency owner sends an updated snapshot to one or more sub-accounts to deploy new funnels, workflows, or settings automatically. Learn how it works.
- GlossaryWhat Is a Snapshot Share Link in GoHighLevel?A Snapshot Share Link in GoHighLevel is a URL that lets someone outside your agency load your snapshot into their own GoHighLevel account. Learn how to use it to sell or share snapshots.
- GlossaryWhat Is a White-Label Domain in GoHighLevel?A White-Label Domain in GoHighLevel is a custom domain that replaces app.gohighlevel.com so clients log into your branded platform instead. Learn how to set it up and why it matters.
- GlossaryWhat Is Agency View in GoHighLevel?Agency View is the top-level dashboard in GoHighLevel where you manage all your client sub-accounts from one place. Learn what it does and how it differs from a sub-account.
- GlossaryWhat Is Rebilling in GoHighLevel?Rebilling in GoHighLevel lets you charge clients a markup on usage-based services like SMS, email, AI, and phone, turning platform costs into a profit center. Learn how rebilling works.
- GlossaryWhat Is Stripe Connect in GoHighLevel?Stripe Connect in GoHighLevel is the payment integration that lets agencies collect SaaS plan fees and handle payments for client sub-accounts through their own Stripe accounts. Learn how it works.
- GlossaryWhat Is the Wallet in GoHighLevel?The Wallet in GoHighLevel is a prepaid credit balance that sub-accounts draw from to pay for usage-based services like SMS, email, and AI. Learn how to fund and manage it.
Developers
- GlossaryGoHighLevel Marketplace: Snapshots, Integrations, and MoreThe GoHighLevel Marketplace is where you find snapshots, integrations, and services built for GoHighLevel. Learn what is available and how to use it.
- GlossaryWhat Is a Marketplace App in GoHighLevel?A Marketplace App in GoHighLevel is a third-party integration or tool listed in the GHL Marketplace that users can install into their sub-account with one click. Learn how they work.
- GlossaryWhat Is a Private Integration Token in GoHighLevel?A Private Integration Token in GoHighLevel is an API key tied to a specific sub-account that lets custom scripts and tools authenticate with the GoHighLevel API without going through OAuth. Learn how to use it.
- GlossaryWhat Is an Ed25519 Signature in GoHighLevel?An Ed25519 Signature in GoHighLevel is a cryptographic signature GoHighLevel attaches to outbound webhooks so the receiving server can verify the request is genuine. Learn how it works.
- GlossaryWhat Is an Idempotency Key in GoHighLevel?An Idempotency Key in GoHighLevel is a unique identifier you include in API requests to prevent duplicate records from being created if a request is retried. Learn when and how to use it.
- GlossaryWhat Is an OAuth Scope in GoHighLevel?An OAuth Scope in GoHighLevel defines what data and actions a Marketplace App is allowed to access on behalf of a user. Learn how scopes work and why they matter for security.
- GlossaryWhat Is LeadConnector in GoHighLevel?LeadConnector is GoHighLevel's white-label product name used for its built-in phone, email, and messaging infrastructure. Learn what LeadConnector means and when you will see the term.