When you run GoHighLevel in SaaS Mode, you are selling clients access to a platform. If they see "gohighlevel.com" in the address bar, they know what software you are using and could go buy it themselves. A white-label domain hides that. Clients log in at your URL, see your logo, and have no reason to look past your brand.
Setting up a white-label domain requires you to add a CNAME DNS record at your domain registrar pointing to GoHighLevel's servers. GoHighLevel then serves the app from your custom subdomain. It handles SSL automatically, so the connection is secure.
White-label domains apply to the main app login. You also have separate settings for white-labeling the API URL, the email sending domain, and the mobile app domain. Each is a separate configuration step.
How White-Label Domain works
In Agency View, go to Settings and find the White Label domain section. Enter your custom subdomain, for example app.yourcompany.com. GoHighLevel shows you the DNS records to add. You add those records at your domain registrar (Cloudflare, GoDaddy, Namecheap, etc.). After DNS propagates, GoHighLevel activates the domain and your clients use the custom URL.
You also set your logo, primary color, and browser tab title in the same settings area. These combine with the white-label domain to give clients a fully branded experience.