GoHighLevel features
GoHighLevel connects your CRM, website, messages, bookings and payments, and workflows move information between them. AI can help with conversations and calls. The value is a customer journey your team can follow, with fewer gaps between tools.
One enquiry, one clear next step
Start with a service business: someone asks for a quote, your team responds, they book a call, then you send an invoice. This is an example journey, not a live account or a promised result.
- Capture. A visitor submits your quote form. Their details become a contact.
- Respond. A workflow alerts the right person and starts the agreed follow-up.
- Book. The lead chooses an available time. Your team sees the next action.
- Get paid. Send an invoice after the agreed work. Check payment status before follow-up.
The contact is the thread. Forms, opportunities, messages and appointments need to point to the right person.
CRM and pipelines
A contact is a person. An opportunity is a potential deal. Pipeline stages show where that deal stands, so your team can see what needs a reply, a meeting or a decision.
Set up: name stages after your real sales process, assign owners and decide which events move a deal. A pipeline is only useful when someone keeps it accurate. Moving a deal to Won does not prove a payment was received.
Build one useful thing first
You do not need every feature switched on. Start small enough to test the entire journey yourself.
- Choose one outcome. A quote request, a booked call or a paid invoice.
- Connect the essentials. One form, pipeline, calendar and follow-up workflow.
- Test with sample details. Check messages, assignments, timezones and failure paths.
- Review what happened. Use real bookings and payments to decide what to improve next.
Want help? Learn with us in RocketLauncher University, our free community on Skool.
Budget for the setup and the usage
Your platform subscription is only one part of the cost. Email, SMS, phone, AI, premium actions and payment processing can add charges. Availability depends on your plan, connected services and account settings. Confirm the current terms before switching a feature on.
- Compare GoHighLevel plans
- Estimate your running costs
- Explore done-for-you setup
- Browse the full feature library
Questions before you build
What tools does GoHighLevel replace?
GoHighLevel brings CRM, funnels, websites, calendars, email, SMS, workflows and payments into one platform. Whether it replaces your current tools depends on your integrations, reporting needs and setup. Test one complete customer journey before moving your business.
Does GoHighLevel have AI features?
Yes. Conversation AI handles customer messages, Voice AI handles phone conversations, and Agent Studio lets you build agent logic. Access, usage allowances and charges depend on the product and your account. Phone system charges remain separate from Voice AI plan coverage.
Can I try the features free?
RocketLauncher University on Skool is free to join and is the starting point for our GoHighLevel 30-day trial offer. Check the selected plan, trial terms and usage charges before enabling services. A trial does not mean every add-on or usage charge is free.
Which features should I set up first?
Start with one contact form, one pipeline, one booking calendar and one follow-up workflow. Submit a test enquiry, check the contact and deal, book a slot and inspect the workflow history. Add AI and extra channels after that path works.
Will automation run my business without supervision?
No. Someone needs to own customer handoffs, failed messages, missed appointments and incorrect AI replies. Review workflow history and actual outcomes, then make small changes you can test.
- FeatureGoHighLevel Voice AI: What It Does and How to Use ItGoHighLevel Voice AI handles inbound and outbound calls automatically. It books appointments, answers FAQs, and transfers live calls. Available on all plans with per-minute usage billing.
- FeatureGoHighLevel Conversation AI: What It Does and How to Use ItGoHighLevel Conversation AI handles SMS, live chat, Instagram DMs, Facebook Messenger, and email conversations automatically. It qualifies leads, books appointments, and escalates to a human when needed.
- FeatureGoHighLevel Agent Studio: What It Does and How to Use ItGoHighLevel Agent Studio lets you build multi-step AI agents with branching logic, tool use, and memory. Agents can search the web, update CRM records, trigger workflows, and hand off to humans.
- FeatureGoHighLevel Workflows: What It Does and How to Use ItGoHighLevel Workflows are the automation engine at the center of the platform. Triggers fire actions: send a text, update a field, move a pipeline stage, add a tag, call a webhook. Available on all plans.
- FeatureGoHighLevel Funnels: What It Does and How to Use ItGoHighLevel Funnels is a built-in landing page and sales funnel builder. Drag-and-drop pages, order forms, upsells, and thank-you pages, all connected to your CRM and email automations.
- FeatureGoHighLevel Calendars: What It Does and How to Use ItGoHighLevel Calendars handle appointment booking, team scheduling, round-robin assignment, and calendar sync. Available on all plans with no per-booking fee.
- FeatureGoHighLevel Communities: What It Does and How to Use ItGoHighLevel Communities is a built-in online community platform with groups, channels, posts, and member management. White-labelable for agencies. Available on Unlimited and Pro plans.
- FeatureGoHighLevel Courses: What It Does and How to Use ItGoHighLevel Courses is a built-in online course and membership site builder. Create, sell, and deliver video courses without Kajabi or Teachable. Available on Unlimited and Pro plans.
- FeatureGoHighLevel Reputation Management: What It Does and How to Use ItGoHighLevel Reputation Management automates Google review requests, monitors incoming reviews, and lets you reply from one inbox. Available on all plans with no per-location fee.
- FeatureGoHighLevel Snapshots: What It Does and How to Use ItGoHighLevel Snapshots are portable copies of a full GHL account setup: funnels, workflows, pipelines, templates, and settings. Deploy an entire business system to a new sub-account in minutes.
- FeatureGoHighLevel SaaS Mode: What It Does and How to Use ItGoHighLevel SaaS Mode lets you resell GHL as your own white-labeled software product. Set your own pricing tiers, handle client billing through Stripe, and automate account provisioning. Included in Pro at $497/mo.
- FeatureGoHighLevel Email Marketing: What It Does and How to Use ItGoHighLevel Email Marketing includes email campaigns, drip sequences, a drag-and-drop builder, and LC Email for deliverability. Usage-billed per email sent. Available on all plans.
- FeatureGoHighLevel SMS: What It Does and How to Use ItGoHighLevel SMS lets you send automated text messages, run two-way conversations, and build drip sequences through LC Phone. Usage-billed per message. Available on all plans.
- FeatureGoHighLevel Payments and Invoicing: What It Does and How to Use ItGoHighLevel Payments handles one-time charges, subscriptions, invoices, and order forms. Connect Stripe or Square. No extra GHL fee per transaction beyond payment processor rates.
- FeatureGoHighLevel Social Planner: What It Does and How to Use ItGoHighLevel Social Planner schedules and publishes posts to Facebook, Instagram, LinkedIn, Google Business Profile, Twitter, and TikTok from one dashboard. Available on all plans.