Core
CRM
Plans: All plans
Stores every contact with their full history: emails, texts, calls, tags, notes, and custom fields. Pipelines show where deals stand. Smart lists filter contacts for campaigns. Bulk actions update hundreds of records at once.
Funnels and websites
Plans: All plans
Drag-and-drop builder for landing pages, sales funnels, and full websites. Supports custom domains, A/B split tests, countdown timers, video embeds, and payment forms. Templates available for common use cases.
Email marketing
Plans: All plans (usage billed)
Send one-time email blasts or automated sequences. Drag-and-drop email builder. Custom sending domain via LC Email. Click and open tracking. Email usage is billed per message sent.
SMS and MMS
Plans: All plans (usage billed)
Two-way SMS and picture messaging through LC Phone. Send mass texts, automated follow-up sequences, or reply manually in the unified inbox. SMS usage is billed per message segment.
Workflows (automations)
Plans: All plans
Visual automation builder with triggers, actions, wait steps, and if/else branches. Handles follow-up sequences, deal movement, contact tagging, and connections to outside tools via webhooks.
Calendar and booking
Plans: All plans
Online appointment scheduling with synced availability. One-on-one, round-robin, class, and service menu calendar types. Google Calendar and Outlook sync. Automated confirmations and reminders.
Forms and surveys
Plans: All plans
Drag-and-drop form builder for lead capture. Surveys present one question at a time with branching logic. Both embed in funnels and websites and create contact records on submission.
Unified inbox
Plans: All plans
One inbox for all conversations: SMS, email, Facebook Messenger, Instagram DMs, Google Business Messages, and web chat. Assign conversations to team members and leave internal notes.
Marketing
Reputation management
Plans: All plans
Automated review requests via SMS or email after a completed appointment or job. Monitor Google and Facebook reviews in one dashboard. Reply to reviews without leaving GoHighLevel.
Affiliate manager
Plans: All plans
Run your own affiliate or referral program. Unique tracking links per affiliate. Affiliate portal shows clicks, conversions, and commissions. Flat, percentage, or recurring commission structures.
Social media planner
Plans: All plans
Schedule posts to Facebook, Instagram, LinkedIn, Google My Business, and TikTok from one calendar. Bulk scheduling. Post drafts and approvals for teams. Posting history and engagement overview.
Sales
Pipelines (opportunities)
Plans: All plans
Kanban boards for tracking deals through stages. Each opportunity has a value, close date, assigned user, and notes. Workflows move opportunities between stages automatically. Revenue forecasting built in.
Products
Membership sites and courses
Plans: All plans
Host and sell online courses and gated content. Supports video, text, audio, and file lessons. Drip content schedules. Progress tracking for members. Connect payments via Stripe.
Agency
Sub-accounts
Plans: Unlimited and Pro
Create unlimited isolated workspaces for clients or business units. Each sub-account has its own CRM, funnels, workflows, and settings. Managed from one agency admin dashboard.
White-label
Plans: Unlimited and Pro
Replace GoHighLevel branding with your own logo, colors, and domain. Clients access a platform that looks like your product. Branded mobile apps available for an additional fee.
SaaS Mode
Plans: Pro only
Sell GoHighLevel as your own software product. Set your own prices and plans. Clients subscribe through your Stripe checkout. GoHighLevel creates sub-accounts automatically. You keep the margin.
AI
Conversation AI
Plans: All plans (usage billed)
AI inbox agent that replies to incoming messages across SMS, Facebook, Instagram, and web chat. Auto-pilot or suggestive mode. Trained on your knowledge base. Can book appointments in conversations.
Voice AI
Plans: All plans (usage billed)
AI phone agent for inbound and outbound calls. Answers questions, books appointments, and can transfer to a human. Natural language, not a phone menu. Billed per minute.
Commerce
Payments
Plans: All plans
Accept payments directly in funnels and on invoices. Connects to Stripe. Supports one-time payments, subscriptions, and payment plans. Send invoices and recurring billing from inside GoHighLevel.
Community
Communities
Plans: Unlimited and Pro
Branded online community inside GoHighLevel. Members post, join groups, and message each other. Gate private groups behind paid memberships. Community actions trigger CRM automations.
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