RocketLauncher AI

Feature Library

GoHighLevel feature library

By Marnix Geerkens. Updated 2026-05-28.

In short

GoHighLevel bundles more than 20 tools into one platform. This page lists every major feature with a short description and the plan it requires. Core features start at $97/month. Agency and SaaS features need the Unlimited ($297/month) or Pro ($497/month) plans.

Core

CRM

All plans

Stores every contact with their full history: emails, texts, calls, tags, notes, and custom fields. Pipelines show where deals stand. Smart lists filter contacts for campaigns. Bulk actions update hundreds of records at once.

Funnels and websites

All plans

Drag-and-drop builder for landing pages, sales funnels, and full websites. Supports custom domains, A/B split tests, countdown timers, video embeds, and payment forms. Templates available for common use cases.

Email marketing

All plans (usage billed)

Send one-time email blasts or automated sequences. Drag-and-drop email builder. Custom sending domain via LC Email. Click and open tracking. Email usage is billed per message sent.

SMS and MMS

All plans (usage billed)

Two-way SMS and picture messaging through LC Phone. Send mass texts, automated follow-up sequences, or reply manually in the unified inbox. SMS usage is billed per message segment.

Workflows (automations)

All plans

Visual automation builder with triggers, actions, wait steps, and if/else branches. Handles follow-up sequences, deal movement, contact tagging, and connections to outside tools via webhooks.

Calendar and booking

All plans

Online appointment scheduling with synced availability. One-on-one, round-robin, class, and service menu calendar types. Google Calendar and Outlook sync. Automated confirmations and reminders.

Forms and surveys

All plans

Drag-and-drop form builder for lead capture. Surveys present one question at a time with branching logic. Both embed in funnels and websites and create contact records on submission.

Unified inbox

All plans

One inbox for all conversations: SMS, email, Facebook Messenger, Instagram DMs, Google Business Messages, and web chat. Assign conversations to team members and leave internal notes.

Marketing

Reputation management

All plans

Automated review requests via SMS or email after a completed appointment or job. Monitor Google and Facebook reviews in one dashboard. Reply to reviews without leaving GoHighLevel.

Affiliate manager

All plans

Run your own affiliate or referral program. Unique tracking links per affiliate. Affiliate portal shows clicks, conversions, and commissions. Flat, percentage, or recurring commission structures.

Social media planner

All plans

Schedule posts to Facebook, Instagram, LinkedIn, Google My Business, and TikTok from one calendar. Bulk scheduling. Post drafts and approvals for teams. Posting history and engagement overview.

Sales

Pipelines (opportunities)

All plans

Kanban boards for tracking deals through stages. Each opportunity has a value, close date, assigned user, and notes. Workflows move opportunities between stages automatically. Revenue forecasting built in.

Products

Membership sites and courses

All plans

Host and sell online courses and gated content. Supports video, text, audio, and file lessons. Drip content schedules. Progress tracking for members. Connect payments via Stripe.

Agency

Sub-accounts

Unlimited and Pro

Create unlimited isolated workspaces for clients or business units. Each sub-account has its own CRM, funnels, workflows, and settings. Managed from one agency admin dashboard.

White-label

Unlimited and Pro

Replace GoHighLevel branding with your own logo, colors, and domain. Clients access a platform that looks like your product. Branded mobile apps available for an additional fee.

SaaS Mode

Pro only

Sell GoHighLevel as your own software product. Set your own prices and plans. Clients subscribe through your Stripe checkout. GoHighLevel creates sub-accounts automatically. You keep the margin.

AI

Conversation AI

All plans (usage billed)

AI inbox agent that replies to incoming messages across SMS, Facebook, Instagram, and web chat. Auto-pilot or suggestive mode. Trained on your knowledge base. Can book appointments in conversations.

Voice AI

All plans (usage billed)

AI phone agent for inbound and outbound calls. Answers questions, books appointments, and can transfer to a human. Natural language, not a phone menu. Billed per minute.

Commerce

Payments

All plans

Accept payments directly in funnels and on invoices. Connects to Stripe. Supports one-time payments, subscriptions, and payment plans. Send invoices and recurring billing from inside GoHighLevel.

Community

Communities

Unlimited and Pro

Branded online community inside GoHighLevel. Members post, join groups, and message each other. Gate private groups behind paid memberships. Community actions trigger CRM automations.

Claim the GoHighLevel 30-day free trial

Frequently asked questions

How many features does GoHighLevel have?

GoHighLevel includes more than 20 major features covering CRM, funnels, email, SMS, automation, booking, reputation management, membership sites, AI, and more. The list grows with each update.

Which GoHighLevel features are only on higher plans?

Sub-accounts and white-labeling require the Unlimited plan ($297/month) or Pro plan ($497/month). SaaS Mode is only on the Pro plan ($497/month). All other core features are available starting at the Starter plan ($97/month).

Which GoHighLevel features cost extra on top of the subscription?

Email (LC Email), SMS and calls (LC Phone), Conversation AI, and Voice AI are billed by usage on top of your plan subscription. The base plan subscription does not cover unlimited usage of these.

Can I try all GoHighLevel features for free?

Yes. The 30-day free trial through RocketLauncher gives access to all features including Pro-tier features so you can test everything before choosing a plan.