Setting up your sending domain
To send email from GoHighLevel, you add a custom sending domain in the Email Services settings. For example, you might send from mail.yourbusiness.com. You add a few DNS records (SPF, DKIM, and DMARC) at your domain registrar and GoHighLevel verifies them.
Having a verified custom domain improves deliverability. Emails sent from your domain reach the inbox more reliably than emails sent from a shared GoHighLevel domain.
Usage costs
LC Email is billed per email sent. GoHighLevel provides a current per-email rate inside the billing settings. For moderate sending volumes, the cost is low. For high-volume senders (tens of thousands of emails per month), it is worth comparing the GoHighLevel per-email rate against standalone services.
The first small batch of emails per month is typically included free. After that, usage billing applies.
LC Email vs connecting your own ESP
Before LC Email, users often connected Mailgun, SendGrid, or another email service provider. That gave more control over sending infrastructure but added another account to manage.
LC Email simplifies this by handling the infrastructure internally. For most GoHighLevel users, LC Email is the right default choice because it requires no outside account and billing stays in one place.