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What real users rate GoHighLevel
Scores from G2, Capterra, and Trustpilot, checked August 2026. Follow each link for the live rating.
The three GoHighLevel plans
GoHighLevel has three plans. The big jump between them is not features. The CRM, funnels, automations, and AI are the same on all three. What changes is how many businesses you can run and whether you can resell the platform as your own.
| Plan | Price | Accounts | Best for |
|---|---|---|---|
| Starter | $97 / month | Up to 3 sub-accounts | Solo founders and small businesses running one to three brands |
| Unlimited | $297 / month | Unlimited sub-accounts | Agencies and founders managing many clients |
| Pro | $497 / month | Unlimited sub-accounts | Agencies ready to sell GoHighLevel as their own software |
Prices are the monthly rate. Paying yearly saves about two months. Email, SMS, and AI usage are billed on top of every plan.
Starter: $97 / month
Best for: Solo founders and small businesses running one to three brands. Up to 3 sub-accounts.
- Full CRM with pipelines and a shared inbox
- Funnels, websites, and forms
- Email and SMS marketing
- Calendars and online booking
- Workflows and automations
- Mobile app
Unlimited: $297 / month
Best for: Agencies and founders managing many clients. Unlimited sub-accounts.
- Everything in Starter
- API access
- Branded desktop app (your logo, your domain)
- Rebilling at cost (pass usage to clients)
- Advanced reporting
- Priority chat support
Pro: $497 / month
Best for: Agencies ready to sell GoHighLevel as their own software. Unlimited sub-accounts.
- Everything in Unlimited
- SaaS Mode (resell under your own brand)
- Rebilling with markup (keep the difference)
- White-label mobile app
- Auto sub-account provisioning via Stripe
- Split testing
The hidden usage costs
Your monthly plan is not the whole bill. Three things are billed by usage on top of the plan price. Budget for these so the cost does not surprise you.
Billed per email sent, at a small fraction of a cent each. Light senders pay a few dollars a month. The rate is set in your account.
SMS and phone
Billed per text segment and per call minute, at a few cents each, plus carrier fees. Cost depends on volume and the country you message.
AI features
The conversation AI and voice AI agents are billed by usage. You pay for AI requests and the call minutes the agents handle.
On the Unlimited and Pro plans you can rebill these usage costs to your clients, at cost on Unlimited and with a markup on Pro.
Estimate your full monthly bill
Pick a base plan, add normal usage, and see the monthly number most pricing pages leave out with the GoHighLevel cost calculator. Not sure which plan fits? The plan finder asks six quick questions.
Which plan should I start with?
Use this simple guide to pick the right plan.
- Start with $97 Starter if you run one to three businesses (your own, or a few clients) and just want the full platform.
- Pick $297 Unlimited if you are an agency taking on many clients, or you want unlimited accounts and your own branded desktop app. This is the plan many agencies choose.
- Choose $497 Pro only when you are ready to sell GoHighLevel as your own software, set your own prices, and keep the markup through SaaS Mode.
When in doubt, start on Starter. You can upgrade to Unlimited or Pro at any time and pay only the prorated difference, so there is no penalty for starting small.
The 30-day free trial
You can try any plan free for 30 days through RocketLauncher. The standard trial on most other links is 14 days, so this gives you twice the time to set everything up before the first charge. A credit card is required to start, but you pay nothing if you cancel inside the trial. The price you pay afterward is exactly the same as anywhere else.
Ready to try it
Start your HighLevel trial and build this yourself.
एफ़िलिएट लिंक: आप सब्सक्राइब करें तो हमें कमीशन मिलता है।