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Key points
- Snapshot: storm damage lead funnel, free inspection offer, insurance claim workflow, 90-day follow-up sequence, and post-job review request.
- Pipeline: New Lead, Inspection Scheduled, Inspection Complete, Insurance Filed, Approved, Job Scheduled, Job Complete, Final Payment.
- Voice greeting: "Hi, this is Chris from [Company Name]. You requested a free roof inspection. We are in [City] right now and can often be out the same day. What does your schedule look like this week?"
Why roofing companies use GoHighLevel
Roofing is one of the most competitive local service industries. After a storm, dozens of roofing companies canvass the same neighborhoods. The company that responds first and follows up consistently wins the job.
Speed to lead matters. GoHighLevel sends an automated text within 60 seconds of any form submission, missed call, or Facebook Lead Ad. While a sales rep is driving to the next neighborhood, GHL is already texting every lead from this morning.
The other major use case is database reactivation. Most roofing companies have a list of homeowners who requested quotes 1 to 3 years ago but never converted. Running a GHL SMS campaign on that old list is a low-cost way to follow up with them.
Insurance claim jobs are high-value and high-friction. GHL workflows guide homeowners through the claims process step by step, keeping communication consistent without requiring a full-time office staff member to manage each case.
The roofing snapshot (funnels, workflows, pipeline)
The roofing GHL snapshot includes a storm damage lead funnel (offering a free inspection), an insurance claim tracking workflow, a 90-day follow-up sequence for unresponsive leads, a post-job referral and review request, and a database reactivation campaign for cold leads.
Storm lead funnel: Facebook or Google ad -> landing page with "Free Roof Inspection After Storm Damage" offer -> form captures name, phone, address, and insurance carrier -> instant SMS + email + voice AI call.
Insurance workflow stages: New Lead, Inspection Scheduled, Inspection Complete, Insurance Filed, Adjuster Visit Scheduled, Approved, Job Scheduled, Job Complete, Final Payment Received. Each stage change triggers a personalized notification to the homeowner.
90-day follow-up: Day 1 SMS, Day 3 email, Day 7 SMS, Day 14 voicemail drop, Day 30 SMS, Day 45 email, Day 60 SMS, Day 90 final SMS. Homeowners with storm damage who do not book within 30 days often come back 60 to 90 days later when their insurance check arrives.
Voice AI script for roofing companies
The voice AI handles two scenarios: immediate outbound calls to new storm damage leads, and re-engagement calls to leads who have not responded to SMS.
New storm lead (fires within 5 minutes of form submission): "Hi, this is Chris from [Company Name]. You just filled out our form about storm damage to your roof. We are currently inspecting homes in your area. Are you available for a free inspection today or tomorrow? We work directly with insurance companies and the inspection is always free."
Reactivation call (fires on day 14 for unresponded leads): "Hi [Name], this is [Company Name] following up on the free roof inspection you requested a couple of weeks ago. We want to make sure you have everything you need before the next storm season. Would this week work for a quick 20-minute inspection?"
After a successful booking, GHL confirms with an SMS: "[Technician Name] will be at [Address] on [Day] between [Time Window]. You will get a 30-minute heads-up text when they are on the way."
Review engine for roofing companies
Homeowners searching for a roofer read reviews before calling. Review count and rating are visible next to a company in Google Maps.
GHL automates the review request: when a job is marked Final Payment Received in the pipeline, wait 24 hours, then send SMS: "Hi [Name], thank you for trusting [Company Name] with your roof. An honest Google review would mean a lot to our team: [link]."
If no click in 48 hours, send a second SMS: "Just wanted to make sure this did not get lost. Your review helps other homeowners in [City] find a roofer they can trust. [link]"
Also include a referral ask in the same sequence: "Know anyone else who may have gotten roof damage in the recent storm? We are offering [referral incentive] for any homeowner you refer who books an inspection."
Cold outreach angle for roofing-focused agencies
Roofing companies are among the highest-paying clients for GHL agencies. A single roofing job is worth $8,000 to $25,000. A system that adds 5 additional jobs per month justifies $1,500 per month in management fees with ease.
The pitch to roofing company owners: "A homeowner who fills out your form and does not hear back within an hour may call another roofer. We build a system that texts them within 60 seconds and follows up for 90 days automatically. Want to see how many form leads came in last month?"
Use the GHL prospecting tool or Apify to pull a list of roofing companies in a target city, then filter for those with 30 to 200 Google reviews (active, profitable, not already working with an agency). Send a personalized cold email with a Loom video showing the instant text-back in action.
What to charge for a roofing GHL setup
Setup fee: $2,000 to $4,000 for snapshot installation, Facebook and Google ad integration, insurance workflow build-out, team training, and CRM data migration from an old system.
Monthly retainer: $800 to $2,000 per month covering account management, seasonal storm alert campaigns (you can push a campaign live within 24 hours of a storm event in a target zip code), and review monitoring.
Storm rapid response add-on: $500 per storm event, where you activate a geo-targeted Facebook campaign and GHL landing page within 24 hours of a major hail or wind event in the target area. Roofing companies value this highly because timing is everything.
At the GHL Unlimited plan ($297 per month), you can run multiple roofing sub-accounts under one agency account. Charging each client $1,000 per month and running 5 clients gives you $5,000 per month in retainer revenue from one GHL seat.
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