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Key points
- Snapshot: free consultation funnel, membership offer page, 90-day reactivation campaign, and post-appointment review request.
- Pipeline: New Lead, Consultation Booked, Consultation Complete, Treatment Package Sold, Membership Active, Lapsed (90+ days).
- Voice greeting: "Hi, this is Sophia from [Medspa Name]. You requested information about our [service]. I wanted to reach out to get you booked for a free consultation. Do you have 5 minutes to chat?"
Why medspas use GoHighLevel
Medspa clients are high-value and repeat often. A Botox client comes back every 3 to 4 months. A laser client comes back for packages of 6 sessions. The business model depends on consistent retention, and GoHighLevel automates the entire retention cycle.
Instagram and Facebook ads are the primary lead source for most medspas. A GHL landing page captures the lead (name, email, phone, service of interest), immediately sends a personalized SMS, and offers a booking link.
Memberships are where medspa revenue gets predictable. GHL integrates with Stripe to collect recurring payments and tracks membership status in a custom field. When a membership is active, GHL sends monthly booking reminders. When a membership expires, GHL runs a renewal campaign.
Compliance note: for any medical services, ensure your GHL forms include appropriate consent language. GHL stores form responses in the contact record, which helps with audit trails.
The medspa snapshot (funnels, workflows, pipeline)
The medspa GHL snapshot includes a free consultation funnel (two-step: offer page then booking calendar), a membership sales page connected to Stripe recurring billing, a 90-day client reactivation campaign, a post-appointment review and referral request, and a birthday offer workflow.
Consultation funnel: Facebook or Instagram ad -> landing page with free consultation offer for a specific service (Botox, fillers, laser, body contouring) -> name and phone capture -> instant SMS with booking link -> calendar booking -> SMS confirmation + 24-hour reminder.
90-day reactivation: when a client has not booked in 90 days, trigger a sequence: SMS with a "we miss you" offer (10 percent off next appointment or a complimentary add-on), email with before/after content for a service they have had before, and a final SMS with a deadline on the offer.
Birthday workflow: GHL stores the client birthday in a custom field. 7 days before the birthday, send a personalized SMS with a birthday offer. This has the highest open rate of any campaign medspas run.
Voice AI script for medspas
The GHL voice AI handles new consultation inquiries and reactivation calls. Medical spas can use voice AI for scheduling-focused conversations, keeping clinical questions for the provider.
New inquiry call (fires within 3 minutes of form submission): "Hi, this is Sophia from [Medspa Name]. You just expressed interest in our [service]. I wanted to personally reach out and answer any questions you have, and hopefully get you booked for your free consultation. Is this a good time?"
Reactivation call (fires on day 7 of the 90-day reactivation sequence for no-response contacts): "Hi [Name], this is Sophia from [Medspa Name]. We have not seen you in a while and we would love to have you back. We have a special offer this week for returning clients. Would you have a few minutes for me to share the details?"
Keep voice AI scripts warm and conversational for medspas. This is a personal service business. Avoid robotic-sounding scripts that conflict with the premium brand positioning most medspas cultivate.
Review engine for medspas
Google and Yelp reviews are critical for medspas because prospective clients research heavily before choosing a provider for injectables or laser treatments. GoHighLevel's review requests go out automatically after each visit, so recent Google reviews and star ratings are built into the follow-up flow.
GHL review workflow: when appointment status moves to Complete, wait 2 hours, then send SMS: "Hi [Name], thank you for coming in today. We hope you loved your [service]. Would you be willing to share your experience on Google? It really helps other clients find us: [link]."
For high-ticket services (body contouring, laser packages), follow up with an email version of the review request the next day if the SMS was not clicked.
Send the same review request to every client. You can add a post-appointment check ("On a scale of 1 to 5, how was your experience today?") for your own team, and alert the owner when the answer is low, but never use the answer to decide who receives the review link. Google does not allow review gating.
Cold outreach angle for medspa-focused agencies
Medspas invest heavily in aesthetics and brand image. Position your GHL offering around client experience, not just automation.
The pitch: "Inquiries wait when there is no immediate follow-up. We build a system that texts every new lead within 3 minutes, books them into your calendar, and follows up 3 times if they do not book. We also set up your Google review requests. Want to see a demo?"
Best prospects: medspas with a strong Instagram presence (good product) but fewer than 100 Google reviews (weak review automation), no visible SMS marketing, and no online booking integration. These are common because many medspa owners are clinicians, not marketers.
What to charge for a medspa GHL setup
Setup fee: $2,000 to $4,000 for snapshot installation, Facebook and Instagram ad integration, membership Stripe setup, reactivation campaign build, review workflow, and team training.
Monthly retainer: $800 to $2,000 per month covering campaign management, list segmentation (active clients vs. lapsed), review monitoring, and monthly performance reporting.
Membership offer: if you help a medspa launch or grow its membership program, consider a revenue share model (2 to 5 percent of membership revenue generated). Agree the model and the fee in writing before you start, and base it on what you build and run, not on promised member numbers.
GHL plan recommendation: Unlimited at $297 per month for a medspa agency managing multiple locations, or Pro at $497 per month if you are using voice AI and conversation AI features for client intake.
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