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In short
- GoHighLevel starts at $97 per month and includes a full CRM, pipelines, and two-way SMS.
- Kartra is an all-in-one for selling your own courses, memberships, and offers.
- Only GoHighLevel lets you white-label the platform and resell it to clients.
Feature by feature
| Feature | GoHighLevel | Kartra |
|---|---|---|
| Starting price | $97 per month (Starter) | Verify current pricing at kartra.com |
| Built-in CRM and pipelines | Yes, full sales pipelines and smart lists | Lighter CRM, built around your offers |
| Funnels and landing pages | Yes, drag-and-drop builder | Yes, a core strength |
| Email marketing | Yes, usage-based sending | Yes, included in plans |
| Two-way SMS and phone | Yes, built-in phone numbers and SMS (usage billed) | Limited, often needs an add-on |
| Courses and memberships | Yes, communities and courses included | Yes, a core strength |
| Automation and workflows | Visual workflow builder with triggers and conditions | Automations tied to your funnels and offers |
| White-label and resale | Yes, rebrand and resell as your own software | No white-label resale |
| Free trial length | 30 days via RocketLauncher (vs 14 direct) | Shorter trial, verify at vendor |
GoHighLevel pricing is current as of the updated date. We do not list Kartra prices because they change. Check kartra.com for today's plans.
Pricing
GoHighLevel has three public plans. Starter is $97 per month, Unlimited is $297 per month, and Pro is $497 per month. Email, SMS, phone calls, and AI features are billed by usage on top of the plan, so a low-volume account stays close to the base price.
Kartra prices by contact count and the features you turn on. We do not quote a number here because it moves. The simple rule: GoHighLevel sells one plan with optional usage, while Kartra tiers you up as your list grows. Verify current Kartra pricing on their site before you decide.
CRM and contacts
GoHighLevel ships a full CRM. You get sales pipelines, deal stages, smart lists, tasks, and a contact record that logs every call, text, and email in one timeline. This is built for managing leads and clients day to day.
Kartra has a lighter contact system built around the offers you sell. It tracks buyers and tags them based on what they bought or clicked. It works well for a solo seller, but it is not a sales-team CRM in the way GoHighLevel is.
Funnels and pages
Both platforms have a drag-and-drop builder for funnels, landing pages, and checkout pages. Kartra is known for clean, conversion-focused page templates aimed at info-product sellers.
GoHighLevel funnels do the same job and connect straight into the CRM and the automation builder, so a form fill can start a workflow, book a call, and fire an SMS without any third-party tool.
Email and SMS
Both send email as part of the plan. The real gap is text and voice. GoHighLevel gives every account built-in phone numbers and two-way SMS, billed by usage, so you can text leads, run missed-call text-back, and route calls.
Kartra is email-first. SMS is limited and often needs an add-on or outside service. If texting and calling are part of how you sell, GoHighLevel handles it natively.
Automation
GoHighLevel has a visual workflow builder with triggers, conditions, wait steps, and branches. You can wire up lead routing, appointment reminders, review requests, and rebooking flows that span email, SMS, and voice.
Kartra automations are strong inside its own world of forms, pages, and offers. They are tidy for a single-product business but less open-ended than GoHighLevel workflows when you need cross-channel logic.
White-label and reselling
This is the clearest difference. GoHighLevel lets agencies white-label the platform, put it on their own domain and branding, and resell it to clients as their own software. That is the whole business model for many GoHighLevel agencies.
Kartra does not offer white-label resale. You use it to run your own business. If your plan is to sell software to other businesses, GoHighLevel is the only one of the two that supports it.
Who should choose each
Choose Kartra if you are a coach, course creator, or membership seller who wants a simple all-in-one for your own offers and does not need a sales CRM, heavy texting, or resale.
Choose GoHighLevel if you run a marketing agency, a local business, or any operation that needs a real CRM, two-way SMS and calling, deep automations, and the option to white-label and resell. It does more, and the $97 entry price keeps it affordable to start.
How to migrate from Kartra to GoHighLevel
Start a 30-day GoHighLevel trial through RocketLauncher so you can build alongside your live Kartra account. Export your Kartra contacts and tags to a CSV, then import them into GoHighLevel and map the tags to smart lists.
Rebuild your top one or two funnels and your main email sequences in GoHighLevel first, point a test domain at them, and confirm checkout and automations fire. Move your courses and members once the funnels work, then switch your domain over and turn off the old account. Do it offer by offer, not all at once.