A Trigger Link does two things at once. First, it sends the contact to a destination URL, which can be a web page, a calendar booking page, or any other link. Second, it fires a GoHighLevel workflow trigger that you set up in advance.
This lets you build smart automations based on what a contact actually did rather than just what they said they would do. For example, you put a Trigger Link in an email with the text "Yes, I want the discount." When a contact clicks it, GoHighLevel fires a workflow that adds a tag, removes them from the follow-up sequence, and sends them a coupon code.
Trigger Links work in emails, SMS messages, and anywhere else you can paste a URL. They are tracked per contact, so GoHighLevel knows exactly which contacts clicked and can personalize the automation that follows.
How Trigger Link works
You create a Trigger Link in the sub-account settings or inside the workflow builder. Give it a name, set the destination URL, and GoHighLevel generates a unique tracking URL. Paste that URL into an email or SMS template.
In your workflow, add a "Trigger Link Clicked" trigger and select the link you created. When a contact clicks the link, GoHighLevel matches the click to the contact record and starts the workflow for that contact.