1:40Resumo. GoHighLevel's page builder supports URL parameter-based dynamic content, so the same funnel page can display different text depending on which link a visitor clicked. Place a UTM parameter placeholder in your page, share URLs with matching parameters, and the platform fills in the text automatically at load time. Common uses include personalizing pages for paid ad keywords, campaign names, or product categories.
O que você vai aprender
- How to insert a UTM parameter placeholder into GoHighLevel page copy
- How to construct a URL that passes a dynamic value to the placeholder
- How pages appear when no parameter is present versus when one is provided
- Practical use cases beyond paid ads: campaign names, product variants, promotion codes
- How to place the same placeholder in multiple spots on one page for consistency
Passos
Open the page in the GoHighLevel builder
Navigate to the funnel or website page you want to personalize and open it in the editor.
Add the placeholder to your copy
In any text element, type the UTM parameter name wrapped in double curly braces, for example {{utm_keyword}}. Place it wherever you want the dynamic word or phrase to appear.
Save the page
Save your changes. The placeholder will be invisible when the page loads without a matching URL parameter.
Build the URL with the parameter
Append the parameter to your page URL, for example: yourpage.com/landing?utm_keyword=GoHighLevel. When a visitor arrives via this URL, the placeholder is replaced with 'GoHighLevel'.
Test in the browser
Open the URL with and without the parameter to confirm the text appears correctly with the parameter and stays blank (or shows nothing) without it.
Pass parameters through your ad platform
In Google Ads, Meta Ads, or any other platform, set the final URL to include the parameter dynamically so each keyword or ad group passes its own value.
Dicas
- You can use the same placeholder in multiple locations on the same page and all instances will update together.
- Use utm_keyword for search ads, utm_campaign for campaign-level personalization, or any custom parameter name you choose.
- If a visitor arrives without the parameter, the placeholder text simply does not render. Plan your copy so the sentence still reads naturally without it.
