2:45Resumo. Lead auto-assignment in GoHighLevel is handled through Workflows, where you combine triggers and assignment actions to route incoming leads without any manual sorting. You can assign based on source, campaign, tag, or round-robin rotation, and you can weight distribution toward specific team members. The result is faster response times and a clear chain of responsibility for every contact that enters the system.
Passos
Open Workflows and create a new workflow
Go to Automation, then Workflows, and click to create a new one. Choose the trigger that matches how leads arrive, such as a form submission or Facebook lead ad.
Add an Assign User action
After the trigger, add an action to assign the contact to a user. Choose a specific person, round-robin across your team, or set a weighted distribution if one closer handles more volume.
Add a notification action
Follow the assignment with a notification (SMS, email, or in-app) so the assigned team member knows immediately and can reach out while the lead is fresh.
