Every business has a list of past leads and customers who stopped responding or never converted the first time. Database Reactivation is the strategy of contacting that list again with a targeted offer. The people on the list already know the business, which is the difference from cold outreach.
The typical reactivation campaign uses SMS because people tend to read texts quickly. A short message with a genuine offer, such as "Hey, it's [business name]. We have spots open this month. Want to book a free consult?" is a typical example.
For agencies, database reactivation is a common agency service. You take the client's existing contact list, import it into GoHighLevel, build a two or three message SMS sequence, and send it. Agencies often charge a flat fee to run it.
How Database Reactivation works
Import the client's contact list into a GoHighLevel sub-account as a CSV. Create a workflow with an SMS action. Write a short, personal message. Add a one or two day wait and a follow-up message if they do not reply. Enroll the imported contacts into the workflow.
GoHighLevel sends the messages through LC Phone. Replies land in the Conversation Inbox. You or the client's team follows up with interested contacts to convert them.