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This cuts the time to launch a new funnel from hours to minutes.
What Funnel AI does
GoHighLevel includes an AI funnel builder inside the Funnels section. You describe your offer in plain text, for example "a free checklist for real estate agents who want to get more listings," and the AI generates a multi-page funnel with headlines, body copy, a form, a thank-you page, and a layout.
The generated funnel is a starting point. Everything is editable in the GoHighLevel drag-and-drop builder. You change colors, swap images, adjust the copy, and add your tracking pixels.
This is especially useful for agencies building a first draft for a new client niche, or for founders who want to test an offer quickly without spending hours in a page builder.
How to build a funnel from a prompt
Step 1: Open the GoHighLevel sub-account where you want to create the funnel. Go to Sites, then Funnels, and click New Funnel.
Step 2: Choose the AI-generated option. Type a description of your funnel. Include the industry, the offer, and the goal. For example: "Opt-in page for a free guide about GoHighLevel for dental offices. The goal is to collect an email and book a discovery call."
Step 3: The AI generates a draft with multiple steps. Review the structure and the copy it produced.
Step 4: Open each page in the editor and adjust headlines, colors, images, and copy to match your brand.
Step 5: Connect the form to a GoHighLevel pipeline so leads from the funnel flow into the right stage automatically.
Step 6: Publish and test the funnel end to end by submitting a test lead.
What types of funnels does Funnel AI build?
Lead generation funnels: opt-in page, thank-you page, and optional confirmation email.
Webinar funnels: registration page, confirmation, and reminder sequence.
Sales page funnels: long-form sales page, order form, and thank-you.
Quiz funnels: question pages, a result page, and an offer.
The AI generates appropriate structure based on your prompt. The more specific your description, the more relevant the output.
How agencies use Funnel AI for clients
As an example price, you could charge $500 to $2,000 to build a funnel for a client. With Funnel AI, the first draft is ready in minutes. The agency focuses its time on strategy, brand customization, and connecting the funnel to automations rather than building from scratch.
This does not remove the value of agency work. A client still needs someone to connect the funnel to a CRM pipeline, set up follow-up automations, write the email sequence, and run traffic. Funnel AI handles the blank-page problem, not the whole project.
Common mistakes
Do not publish the AI output unchanged. The copy is generic by default. Customize the headline, the benefit bullets, and the call to action for the specific offer and audience.
Do not skip testing. Submit a test lead through the funnel before sharing it with a client. Check that the form connects to the correct pipeline stage and that the thank-you page loads.
Do not use the funnel without connecting automations. A funnel without a follow-up sequence loses most of its value.