An Opportunity is what turns a contact into a potential sale. When a lead books a call or fills out an inquiry form, you create an opportunity for them. That opportunity has a name, a monetary value, a close date, and a status. It sits in a pipeline column that shows where the deal stands.
One contact can have multiple opportunities. A client who first hired you for a website and is now considering a monthly retainer would have two separate opportunities, one for each deal, so you can track them independently.
Opportunities power sales reporting. GoHighLevel shows you total pipeline value, average deal size, time in stage, and win rate. These numbers come from the opportunity records, so keeping them accurate matters.
How Opportunity works
You create an opportunity from a contact record or directly in a pipeline board. You select the pipeline it belongs to, the stage it starts in, and fill in the value and expected close date. From that point you drag the card through stages as the deal progresses.
Workflows can create, update, and move opportunities automatically. For example, when a contact books a discovery call, a workflow can create an opportunity and move it to the "Call Booked" stage without you touching it. When they pay, a workflow can mark it as won.