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What a community looks like
A GoHighLevel community has a feed, channels (topics or categories), and direct messaging. Members have profiles and can interact with posts from others.
You can have multiple groups inside one community, for example a public group and a private group for paying members only. Access to private groups can be gated behind a paid membership product.
Connecting to CRM and automations
Because it lives inside GoHighLevel, community actions can trigger workflows. When someone joins the community, a workflow can tag them, assign them to a pipeline, or send a welcome sequence.
This is the key advantage over external community tools: your community members are already in your CRM and you can treat them like any other contact.
How it compares to Skool and Facebook Groups
Skool is a purpose-built community platform with a clean user experience and gamification features. Facebook Groups are free but you have no control over the algorithm or data.
GoHighLevel Communities sits in the middle: it is fully under your brand, your data stays in your CRM, but it is not as polished as a dedicated community platform. For founders already deep in GoHighLevel, it avoids one more tool. For community-first businesses, Skool or a dedicated platform may be the better choice.