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This approach works for agencies managing multiple clients, franchise brands, and multi-location businesses. You need the Unlimited plan ($297/mo) or higher.
Key points
- One snapshot: deploys review workflows to unlimited locations
- Each location: separate sub-account, separate Google Business Profile connection
- Plan needed: GoHighLevel Unlimited ($297/mo) or Pro ($497/mo)
Why is multi-location review management hard?
Each location has its own Google Business Profile, its own customer list, and its own team. Rebuilding review workflows manually for every location takes hours per site. When you improve the workflow for one location, rolling the change to ten others means ten separate edits.
GoHighLevel snapshots solve this. You build the workflow once, save it as a snapshot, and install it into any sub-account. Improvements push from one place to all locations.
What goes into the review management snapshot?
Build the following elements in one sub-account (your template account), then save them as a snapshot:
Post-appointment review request workflow
SMS within 60 minutes, email follow-up after 48 hours, link-click detection to stop the follow-up early.
Private feedback option
An optional feedback form link in the same message as the review link, with an internal team notification when someone submits it.
Private feedback form
Short survey with a star rating and a text field. Submission triggers an internal alert and adds a tag to the contact.
AI reply workflow
Triggered by "Review Received." Positive reviews auto-reply. Negative reviews go to a human queue.
SMS and email templates
All message templates with custom value placeholders so the content personalizes automatically per contact.
Reputation alert notifications
Internal email or Slack alert when a new review arrives so no review goes unread.
How do you build and share a snapshot?
1. Build in a template sub-account
Create a sub-account dedicated to being your master template. Build all the workflows, forms, and templates there. Do not use a live client account as your template; keep it clean and without real contact data.
2. Create the snapshot
In your Agency View, go to Snapshots and click Create Snapshot. Select the template sub-account. Choose which elements to include: workflows, funnels, forms, surveys, email templates, SMS templates. Give the snapshot a clear name like "Review Management 2026 v1."
3. Install in each location sub-account
When you create a new sub-account for a location, apply the snapshot during setup. After installation, each location team connects their own Google Business Profile under Settings, Integrations. The workflows are identical, but the Google connection points to that location's profile.
4. Push updates when you improve the workflow
When you improve the workflow in the template account, update the snapshot and use the snapshot push feature to send the change to all installed sub-accounts. Choose which elements to update and which to leave as the location's local version.
What should you charge for this as an agency service?
Review management as a service is a straightforward monthly retainer. Common pricing structures for local business clients:
- Setup fee: a one-time fee covering installation, Google Business Profile connection, and initial testing
- Monthly retainer: covers the automation running, negative review monitoring, and a monthly summary report
- AI reply oversight: some agencies charge a small add-on for manual review and approval of AI-drafted replies to negative reviews
The actual work after setup is mostly oversight, not manual effort. The automation does the sending, the AI does the drafting, and you handle edge cases.
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