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You pay per generation, and the cost is billed to your sub-account wallet. Agencies can rebill this to clients at a markup.
What does Content AI write?
Content AI covers the main types of marketing copy: blog posts (including SEO meta titles and descriptions), email subject lines and body copy, ad headlines and descriptions for Google and Meta, SMS messages, social media captions, and funnel page headlines.
The tool sits inside the GoHighLevel editor for each content type. You do not leave the platform to get AI-generated copy.
How to use Content AI for blog posts
Open your sub-account and go to Sites, then Blog. Create a new post or open an existing draft. Click the AI icon in the editor toolbar. Type a prompt such as "Write a 600-word blog post about why local plumbers should automate their follow-up." Content AI generates a draft with a title, introduction, body sections, and a closing call to action.
You can regenerate any section or ask it to rewrite in a different tone. The post stays in draft until you publish it.
For SEO, prompt it separately for a meta title and meta description that stay under character limits.
How to use Content AI for ad copy
Go to Marketing, then Social Planner or Ads (depending on your plan). Open the copy field and click the AI writing assistant. Describe your offer, your audience, and the platform. For Google, ask for three headlines and two descriptions. For Meta, ask for a short hook, a longer body, and a call-to-action line.
Content AI follows character limits for Google Ads (30 characters for headlines, 90 for descriptions) if you include the limits in your prompt.
What does Content AI cost?
Content AI is billed per generation. A generation is one response from the AI, regardless of length. GoHighLevel charges the sub-account wallet a small amount per generation.
For most small businesses, Content AI usage costs a few dollars a month if you use it regularly. For agencies writing copy for multiple clients, the cost scales with volume.
Agencies can rebill Content AI to clients at a marked-up rate. See the AI Employee Suite rebilling guide for setup steps.
Tips for getting better copy
Include four things in every prompt: the audience, the offer, the tone, and the length. "Write a 150-word Facebook ad for medspa owners promoting a Botox special, using a conversational tone" gets a better result than "write a Facebook ad."
Tell it the platform. Copy for Google Ads needs different length and format than copy for an email newsletter.
Always read the output before publishing. AI copy is a starting draft. Fix brand terms, remove anything inaccurate, and add any specific details the AI could not know.
Common mistakes
Do not publish AI copy without reviewing it. Content AI can write confident-sounding sentences that contain wrong facts, especially for specific services or local businesses.
Do not ignore the tone setting. Generic prompts produce generic copy. The more specific your brief, the less editing the output needs.