How to Use Custom Variables in WhatsApp Templates and Automations

Name: How to Use Custom Variables to Create WhatsApp Templates, Triggers, and Actions
Uploaded: 2024-01-16
Duration: 4 min 16 s
Description: Custom variables in GoHighLevel WhatsApp templates work the same way as in email or SMS. When building a template, insert a variable placeholder tied to a field like contact first name or account name. The platform fills in the real value at send time. You can also use WhatsApp as both a trigger and an action inside workflow automations, combining variables with conditional logic and wait steps.

Custom variables in GoHighLevel WhatsApp templates work the same way as in email or SMS. When building a template, insert a variable placeholder tied to a field like contact first name or account name. The platform fills in the real value at send time. You can also use WhatsApp as both a trigger and an action inside workflow automations, combining variables with conditional logic and wait steps.

2026年6月2日に更新

4:16

概要. GoHighLevel supports custom variables inside WhatsApp message templates, letting messages feel personal at any send volume. A template can pull in any contact or account field, and the same variable syntax works inside workflow actions. WhatsApp can act as a trigger in an automation (when a contact replies on WhatsApp) or as an action (send a WhatsApp template or freeform message). Adding a short wait step before an automated reply prevents responses from appearing instant and robotic.

ステップ

Build a template with variables
Go to Settings, then WhatsApp, then Templates. Create a new template. In the header or body field, click to place your cursor where the variable should appear and use the variable selector to insert a field like contact first name. The preview panel on the right shows how it will look with sample data.
Set up a WhatsApp trigger in a workflow
Open Automations and create a new workflow. Add a trigger and search for WhatsApp-related options such as Customer Replied. Under filters, set the reply channel to WhatsApp. This automation will now fire whenever a contact replies to your WhatsApp number.
Add actions and a wait step
After the trigger, add any actions you want, such as tagging the contact or sending a follow-up. Insert a Wait step before the reply action (30 seconds is common) so the automated response does not arrive the same instant the trigger fires.